How ‘One for All’ Campaign Aims to Change the World

It addresses issues like poverty, climate change and injustice.

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The world can seem like a dark place these days, but 193 countries have teamed up on “One for All,” a campaign to address the United Nations’ goals to solve issues like poverty, climate change and injustice, by 2030.

“One for All” communicates the U.N.’s 17 Sustainable Development Goals (SDGs) in a digestible way and encourages people to get involved through a social media campaign and PSA created by agency Mekanism and PVBLIC Foundation.

“The world’s in a pretty tough place right now—millions of people are living in extreme poverty and climate change is becoming more present,” said Daniel Thomas, spokesperson for the president of the UN General Assembly.

“This is our master plan to improve the lives of all and transform the world for the better. It’s a pretty big undertaking, so the idea is to break the goals down and engage businesses and individuals in the agenda, where they’re most interested.”

The inspiration for the “One for All” tagline came from “the blue marble,” an iconic photo of the earth seen from space taken from the Apollo 17 spacecraft in 1972. People can visit the campaign’s website to pledge to do their part to take action on the goals. The website will later include tips for volunteering or getting involved in each cause.

“We’re breaking the SDGs into very simple, digestible plots,” said Jason Harris, CEO of Mekanism. “We’re taking what’s happening at the U.N., which is complex and great, and translating it to the world so they can understand it and take action.”Adds Thomas: “It’s about getting the world into a safer, more sustainable place, so everybody can lift themselves out of poverty. This holds everybody accountable to make sure that over the next 14 years, general progress continues to happen and hopefully happens even quicker.”

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@ChristineBirkne Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.