Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Canadian crooner Michael Bublé has been happily mixing it up with Bubly for years now, starting with a Super Bowl ad in 2019. In fact, the commercials built on the running gag of Bublé mispronouncing the brand and insisting it was named after him have become cheeky fan favorites.
But a campaign debuting today for the sparkling water brand shifts the approach from the well-oiled “booh-blay” joke and introduces a new tagline: “See the Bubly Side.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in