MassMutual marked its fourth year as the official life insurance and retirement planning partner of the National Hockey League with a new spot featuring Alex Ovechkin and Nicklas Bäckström of the Washington Capitals along with Ovechkin’s wife, Nastya.
Grey developed the spot in partnership with MassMutual, the NHL, the National Hockey League Players’ Association and the Capitals.
The focus was on the values of Interdependence shared by MassMutual and the NHL, and it is a continuation of the “Uncomfortable Truths” platform MassMutual introduced earlier this year.
In the spot, Nastya Ovechkin asks Alex Ovechkin why Bäckström is listed on his life insurance policy, and Alex Ovechkin responds that the two teammates rely on each other to achieve feats in hockey.
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