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As part of the CMO Reboot Playbook: Activating Brand Purpose, Vegas Golden Knights CMO Brian Killingsworth shares how the team went from hyper-local to global in less than a year by digging in to the roots of their city and leading with innovation.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the video-recording exactly.
Our journey starts in June of 2016, when we were awarded the franchise from the NHL.