MassMutual Appoints Grey as Creative Agency of Record

Incumbent Johannes Leonardo did not participate

grey logo on left on red background, massmutual logo on right on blue background
Grey will help the brand work on finding a new "future-facing" model. Grey, MassMutual

Springfield, Mass.-based MassMutual Life Insurance Company named WPP’s Grey as its creative agency of record as the brand seeks to update its approach to marketing. Grey will lead the assignment out of its New York headquarters and take responsibility for brand advertising, strategy and integrated marketing efforts across channels.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.