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In his more than three decades as a star of Hollywood action movies, Bruce Willis has fought terrorists, traveled through time and even saved the entire universe. Now he’s taking on the role of “The Guardian of Flavor” in a series of Spanish-language spots for beer brand Tecate from Rock The Agency.
Launched in July, the first 45-second spot shows Willis sporting a poncho similar to the one he wears in M. Night Shyamalan’s Unbreakable superhero series, but emblazoned with the Tecate logo.
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