When Advance Auto Parts acquired the DieHard battery brand from Sears holding company Transformco last December, the auto parts retailer knew it wanted to reintroduce the brand to consumers with a big creative campaign.
How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis
Advance Auto Parts worked with agency The Marketing Arm on the 2-minute film
Bruce Willis reprised the role of John McClane in Advance Auto Parts' first ad for DieHard batteries since the acquisition.
Advance Auto Parts
