Instead of having to choose from an extensive assortment of cream cheese in a frigid grocery store aisle, consumers can now question whether they prefer a sweet or savory spread from the comfort of their own homes.
Top line
Kraft Heinz has released 11 shoppable episodes on Walmart Cookshop, an interactive video series powered by the platform Eko. Two installments of the food giant’s sponsored series, “Tasty Toast,” by Philadelphia Cream Cheese and “Summer Refreshers” by Country Time and Kool-Aid, are available as of June 29.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in