Walmart and BuzzFeed Are Bringing Shoppable Recipes to the Tasty App

Customers can check out with one click

Today’s consumer places a huge priority on personal health. Join Adweek for Prescription for Growth: Health and Wellness Marketing on April 19 in NYC to learn how to thrive in this business sector. Sign up now.

Consumers who love using BuzzFeed’s Tasty app can now satisfy any craving they get from a video, as shoppable recipes are coming to the app.

Now, anyone browsing Tasty’s 4,000 recipes can add the necessary ingredients to their cart and check out with Walmart’s online grocery cart and either do in-store pickup or have it delivered to their home. The new feature is only available on the Tasty app and consumers can swap out ingredients or remove ones they already have before completing the purchase.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in