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Hornitos has joined the growing troupe of brands that are encouraging consumers to get the Covid-19 vaccine. But instead of offering up free donuts or beer in exchange for a vaccination card, the tequila mogul is taking a simpler, less flashy route by translating health information to a group that has been disproportionality affected by the pandemic: Latinos.
Top line
Hornitos has partnered with The League of United Latin American Citizens (LULAC) to create resource kits that cater to Spanish-speaking communities across the country.
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