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Aside from some purposely throwback images, cannabis-related marketing has graduated from the pot leaves, psychedelic colors and stoner stereotypes that once dominated the category.
Never has that been more apparent than in the first national campaign for Lord Jones, a premium CBD brand that’s accustomed to lining the shelves of upscale boutiques and rubbing shoulders with Hollywood A-listers.
The digital, out-of-home, TV and social campaign—dubbed “A Higher Order”—comes from Wieden+Kennedy Portland, and its high-gloss approach could easily be mistaken for designer fashion or celebrity fragrance ads.
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