This CBD Brand Bought 54 Outdoor Ads for a Drink It's Not Allowed to Advertise or Sell

YSUB hopes to urge a conversation about Finland's "unclear" cannabis laws

Cannabis and products derived from it are still illegal in many countries around the world, including in Finland. To push for legislative change and garner consumer recognition, a Finnish CBD drink brand found a novel way to gain attention: By advertising products consumers can’t even buy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...