For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration

The day-long campaign celebrated New York for voting to legalize recreational cannabis

New York is considered a bellwether in the legal weed movement.
New York is considered a bellwether in the legal weed movement. Weedmaps

In its first media buy in New York’s famed Times Square, Weedmaps took over the heavily-trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.