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Sometimes, when you look at the small print, a deal can turn out to be too good to be true. It’s also the case that many of us don’t study the small print before realizing the error of our ways at the checkout line.
French optician Droit de Regard, with the help of BETC Paris, has found a novel way to show off its superior pricing and throw shade at its rivals—by having its customers study the small print of competitor ads to highlight why their cheap offers are not always as good as they seem.
‘Free specs’ that aren’t free
According to BETC Paris, French opticians need to offer basic free glasses to customers by law, with the cost covered by social security.
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