Great Clips, the “official hair salon of March Madness,” wants to raise fans’ hair instead of cutting it during this year’s NCAA Men’s Division I Basketball Tournament.
The salon chain will run social content series #HairRaisingMoments across Facebook, Instagram and Twitter, made up of polls, quizzes and GIFs and reactions tied to trending moments, such as buzzer beaters.
Sports and lifestyle influencers will also be tagged during the campaign, and they will share real-time giveaways for free haircuts with fans.
Great
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