WarnerMedia and CBS Line Up Record March Madness Ad Revenue Following Covid Cancellation

'This is the best year we've ever had,' topping 2019's $910 million windfall

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

It turns out marketers missed March Madness—which was canceled last year because of Covid-19—just as much as fans did. With just one week to go before the NCAA Division I Men’s Basketball Tournament, Turner Sports and CBS have “virtually sold out” of their advertising inventory for the event, and are expecting their most lucrative year yet, John Bogusz, evp of CBS sports sales and marketing, told reporters late Wednesday.

“We are in great shape going into Selection Sunday,” which CBS will air at 6 p.m.,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in