NCAA March Madness Live Platform Doubles Down on Streaming and Connected TV

App's Game Center hub available on CTV devices for the first time

mashup of screens with basketball on them
NCAA March Madness Live is available on mobile devices and 18 connected TV platforms. NCAA

It’s been a year since the world shut down due to Covid-19 and basketball fans were deprived of March Madness. But the NCAA Division I Men’s Basketball Championship is back for 2021, and it’s easier to stream than ever.

@MollieCahillane Mollie is Adweek's reporter covering the business of connected TV.