TV in ‘Uncharted Territory’ as Networks Navigate Ad Sales Fallout of Sports Cancellations

March Madness, NBA and MLB losses leave networks scrambling

an empty stadium
The decision by every major U.S. sports league to cancel games potentially affects billions in TV ad revenue. Getty Images

In the space of one day, every major sports league in the U.S. suspended operations for at least the next several weeks in response to the growing spread of the novel coronavirus.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.