Short-term rentals saw a rebound this past year once it became clear consumers were comfortable with the idea of staying in private vacation homes rather than hotels.
Expedia-owned Vrbo is hoping to keep that momentum going into 2021 by drawing in first-time customers as travel begins to open back up again. With two and a half decades of experience in the space and a platform focused exclusively on non-shared spaces, the brand is positioning itself as the safe choice.
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