TikTok Shares What Some Brands Have in Store on Its Platform for Super Sunday

TikTok provided more details on special guests at its TikTok Tailgate at Raymond James Stadium in Tampa, Fla., prior to Super Bowl 2021, along with a look at some of the Big Game campaigns brands are running on its platform. Grammy Award-nominated pop superstar Miley Cyrus will headline the TikTok Tailgate, which starts at 2:30 p.m. ET/11:30 a.m. ET Feb. 7. Kickoff is set for 6:30 p.m. ET. The live event was created exclusively for the 7,500 vaccinated health care heroes who will be the National Football League’s guests at the game. Steve Harvey and MJ Acosta-Ruiz will host the event, with expected appearances by Kane Brown, Adam Devine, Ajani Huff, Dave Jorgenson, Trace McSorley and Rebel Wilson, who will discuss their favorite tailgate foods, predict the winner and describe the perfect touchdown celebration. TikTok food creators Matt Broussard, Jack Mancuso and Tatayanna Mitchell will also be on hand to share their best gameday recipes. The platform will also release a Game Day Prediction creative effect Friday. Finally, TikTok shared details on what brands have cooked up on its platform for Super Sunday: Cheetos: The #ItWasntMe hashtag challenge enables TikTok users to share creative ways to steal Crunch Pop Mix, to the soundtrack of Shaggy’s “It Wasn’t Me.”Chi-Chi’s: The #SalsaSafely challenge asks the TikTok community to duet with creators such as Jay Love and Brody Wellmaker and show off their most creative ways of sharing salsa.Doritos: A branded effect enables users to go 2D like Matthew McConaughey in the "Flat Matthew" Super Bowl campaign, after which they can take part in the #DoritosFlatLife hashtag challenge.Gillette/Old Spice: The two brands joined forces on the #ThisOrThatSBLV hashtag challenge and branded effect.M&M’s: TikTok users can gift free packs of the candy to friends and family.Mountain Dew: New flavor Major Melon will be introduced with an in-feed campaign and a game day challenge featuring John Cena, in which the person guessing the correct number of bottles to appear in the Super Bowl ad could win $1 million.Ocean Spray: Nathan Apodaca will show off his new moves in the #DoggfaceDanceVibes challenge.Pepsi: The #PepsiHalftimeChallenge enables users to tap a special branded effect and perform the latest single from halftime show headliner The Weeknd, “Save Your Tears.”Rockstar Energy: The energy drink brand’s in-feed campaign will aim to inspire the TikTok community to fuel their hustle and chase their dreams.TurboTax: The #TurboTaxLivePick6 hashtag challenge will ask fans the important questions, such as, “Nachos or wings?” and “Big punt returns or big tax returns?”Verizon: Tiffany Haddish will host The Verizon Big Concert for Small Business livestream after the game, at 11 p.m. ET Sunday, with performances by artists including Christina Aguilera, Luke Bryan, H.E.R. and Alicia Keys. For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2021 Ad Tracker and the rest of our stories about the Big Game. And join us on the evening of Feb. 7 for the best in-game coverage of the commercials anywhere.

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TikTok Shares What Some Brands Have in Store on Its Platform for Super Sunday

The video creation platform also revealed more guests for its TikTok Tailgate event

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