Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Cheetos’ Super Bowl ad not only features celebrity couple Ashton Kutcher and Mila Kunis and a reworked version of “It Wasn’t Me” from Shaggy: It also incudes a way for Snapchatters to get free bags of Cheetos Crunch Pop Mix.
In the spot, Kutcher repeatedly catches Kunis sneaking Cheetos Crunch Pop Mix, and her rebuttal each time is, “It wasn’t me,” despite her fingers being covered in “cheetle,” the term Cheetos introduced last year to describe the bright orange dust that gets everywhere when consuming its snacks.
“It
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in