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Cheetos is offering up the perfect excuse for when you just don’t want to get your hands involved—with a little help from MC Hammer.
In the Frito-Lay-owned brand’s first Super Bowl spot in 11 years, a man snacking on its newest product, Cheetos Popcorn, realizes that the red and orange dust that Cheetos leaves on your hands—which the brand has dubbed “cheetle”—is the perfect excuse to duck out of undesirable tasks that involve your hands. His boss decides not to hand him a stack of paperwork; he shrugs when asked to help load a couch onto a moving truck; he avoids holding a crying baby and catching a coworker in a trust fall.
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