Cheetos’ Super Bowl Spot Offers the Perfect Excuse to Say ‘Can’t Touch This’

MC Hammer stars in Cheetos' first Big Game spot in over a decade

mc hammer and a guy with cheetle on his hand
Cheetos is highlighting its new product, Cheetos Popcorn, in its Super Bowl spot. Cheetos

Cheetos is offering up the perfect excuse for when you just don’t want to get your hands involved—with a little help from MC Hammer.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.