In Cheetos’ Super Bowl Ad, Shaggy’s ‘It Wasn’t Me’ Takes on New Meaning

Mila Kunis uses the lyrics to hide her snack-stealing tendencies from husband Ashton Kutcher

Mila Kunis has to think fast in Cheetos' Super Bowl ad. Cheetos

In 2000, Shaggy’s It Wasn’t Me, a song about cheating on your girlfriend, was ubiquitous. Twenty-one years later, the earworm’s lyrics, much of which are NSFW, have been modified for none other than Cheetos.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.