Super Bowl

In Cheetos’ Super Bowl Ad, Shaggy's 'It Wasn’t Me' Takes on New Meaning

Mila Kunis uses the lyrics to hide her snack-stealing tendencies from husband Ashton Kutcher


In 2000, Shaggy’s It Wasn’t Me, a song about cheating on your girlfriend, was ubiquitous. Twenty-one years later, the earworm’s lyrics, much of which are NSFW, have been modified for none other than Cheetos.

For its one-minute Super Bowl ad, Cheetos is relying on not one but three celebrities to plug its Crunch Pop Mix, a combination of its signature cheese-flavored puffs and the brand’s line of popcorn that hit shelves last year.

The commercial stars Shaggy as well as celebrity couple Mila Kunis and Ashton Kutcher.

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