Food Industry News

Kraft Wants You to 'Send Noods' to Your Loved Ones (But Definitely Not Nudes)

With campaign from Mischief, the brand cheekily offers to give away boxes of comfort food

Pack-Shot-and-Bowl — The #SendNoods campaign features a film starring actress Vanessa Bayer, who reminds people to send noods––not nudes.Mischief

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If you’ve ever eaten a tub of ice cream in one sitting while ugly crying at a mediocre movie, or have reached for an indulgent midnight snack in a bid to calm your pandemic-shredded nerves, then you’ll be well familiar with the idea of comfort food.

To celebrate National Noodle Day (there truly is a day for everything) Kraft has launched a campaign encouraging people to gift comfort food to friends and family in these trying times––by

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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