Mac & Cheese for Breakfast? Kraft Rebrands Dinner Staple to Give Tired Parents a Break

Based on the brand's research, VaynerMedia stunt makes sense

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It’s a familiar scene: 7 a.m. on a Tuesday and the laundry neglected from over the weekend is piled high. A bowl of cereal remains sadly untouched on the breakfast table while your fussy eater kid rolls around on the floor, screaming and throwing a tantrum. There’s a Zoom presentation at 8 a.m., and five others before the end of the day that you’ll somehow fit in between homeschooling. And you’re exhausted already.

Wouldn’t life just be easier if you just fed your kids what they actually want to eat?

According to research commissioned by Kraft, parents—who, let’s face it, are probably more than frazzled by now—have been serving its Mac



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