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Colgate is taking a comedic route this year, as it returns to the Super Bowl after first appearing in 2016.
The 30-second national spot will air during the second commercial break of the third quarter.
Produced by ad agency Red Fuse and directed by Bryan Buckley, the ad will feature actor Luke Wilson in his first Super Bowl commercial.
It’s not clear yet what Wilson will do, but some comedy is expected. The commercial, however, will feature Colgate Total, a product making its Super Bowl debut.
The Super Bowl airs on Feb.
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