For Its Super Bowl Ad, Colgate Asks You to Turn the Water Off When You Brush

A 30-second version of the brand's popular campaign

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Colgate, a first-time Super Bowl advertiser, today released the full 30-second spot it will air on Feb. 7.

You won't find any Colgate products in the ad. Instead, the spot discusses a larger issue—the importance of saving water.   

The commercial opens on a man leaving the faucet running as he brushes his teeth. It then notes that when we leave the tap on, even if only for a short period of time, we waste up to four gallons of water each time.

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