For Its Super Bowl Ad, Colgate Asks You to Turn the Water Off When You Brush

A 30-second version of the brand's popular campaign

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Colgate, a first-time Super Bowl advertiser, today released the full 30-second spot it will air on Feb. 7.

You won't find any Colgate products in the ad. Instead, the spot discusses a larger issue—the importance of saving water.   

The commercial opens on a man leaving the faucet running as he brushes his teeth. It then notes that when we leave the tap on, even if only for a short period of time, we waste up to four gallons of water each time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in