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Colgate, a first-time Super Bowl advertiser, today released the full 30-second spot it will air on Feb. 7.
You won't find any Colgate products in the ad. Instead, the spot discusses a larger issue—the importance of saving water.
The commercial opens on a man leaving the faucet running as he brushes his teeth. It then notes that when we leave the tap on, even if only for a short period of time, we waste up to four gallons of water each time.