Colgate Is Returning to the Super Bowl With a National Spot

Brand was a first-time advertiser during 2016's game

Colgate is making a return after a three-year hiatus. Colgate
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Colgate is returning to the Super Bowl this year with a national spot.

The toothpaste company was a first-time advertiser in the game in 2016, with a 30-second ad about saving water. That ad didn’t feature Colgate’s products.

It’s currently unclear what the creative concept is for the spot, who the agency is behind it is, when it will air during the game or how long the ad will be. A spokesperson for Colgate is awaiting more information from the brand.

The Super Bowl will air on CBS on Feb. 3, 2019.

For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LIII Ad Tracker. And join us on the evening of Feb. 3 for the best in-game coverage of the Super Bowl commercials anywhere.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.