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Topic: Upstream

How a Trivia Game Helped Brands Reach Mobile Users

Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

These Digital Publishers Aren't Freaking Out Over Mozilla's Move

Industry reaction to Mozilla's cookie-blocking doesn't match IAB's

Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau…

Ad Wreck

VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

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