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Topic: Trains

Orient Express Makes Quick Stop in New Patek Philippe Ad

How one luxe brand can advertise another

For the benefit of those with a little extra spending cash lying around, a one-way ticket from Paris to Istanbul on the Venice-Simplon Orient Express now costs $10,340. You certainly…

How Transportation Brands Sell Leisure and Sophistication Through Cocktails

The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

Perspective: Just Look at That

Be it 1955 or 2011, passenger trains have advertised the one thing the airplane doesn't have: a really decent view

Sometimes, the true beauty of a marketing campaign is not so much that it spotlights one of a brand's many dazzling attributes, but makes the best of the only one…

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