Topic: social retargeting

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Stuart Weitzman puts the latest marketing tools to the test

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy—using video ads on one to drive sales on the other.…

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid

A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

Facebook and Are Having a Great Cat-and-Mouse Game

Case study on circumventing ad rules and getting results

Facebook keeps catching with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too…

Twitter's Tailored Audiences Program Gets More Targeted

New tools for brands to reach users

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today. Tailored Audiences launched last year, allowing marketers to retarget…

Facebook Gives Retailers New Tool to Gauge Sales

Expands Custom Audiences to help close the loop

Facebook is now helping retailers close the loop from placing ads to making sales. The social network just announced via blog post that it is working directly with stores to…

How Twitter Stepped Up Its Ad Game

Mobile retargeting helps company shake its 'insular' reputation

With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new ad offering enables brands to retarget users based…

Twitter Retargeting Comes to Mobile

Company announces ways for marketers to reach users

Twitter is expanding its advertising products with retargeting capabilities for marketers to better reach audiences on mobile devices, the company announced today. It’s the next leap for the newly public company's…

Twitter Inks Content Partnership Deal With BBC America

Latest of several positioning moves made by the company this week

In an ongoing effort to provide high-quality video for its website while gaining ad revenue, Twitter has reached a content deal with BBC America, the cable network announced via a…

Ads Tool Gives #Retargeting a Makeover

RadiumOne unveils Twitter-based product

Two years after introducing a tool that targets potential Facebook fans around the Web, RadiumOne today debuts a hashtag-based system that takes aim at Twitter users. A brand can identify consumers…