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Topic: Robots

Could Celebrity Robot Doppelgangers Be the Future Stars of Advertising?

A Beyoncé droid would cost $100,000 to make

CANNES, France—A celebrity android costs $100,000 to build, but it could literally be a moneymaking machine. That's why Dentsu, Japan's huge ad agency, is so interested in these robot doppelgangers. Dentsu…

Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day

And that's just one of our 10 must-see digital marketing stats of the week

Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant. 1. Victoria's…

Inside Lowe's Wacky Approach to Building the Store of the Future

This is not a sci-fi novel

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores,…

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral

This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

Need Help Finding Hardware? This Robot Might Be Able to Help

Futuristic helper will debut in November at Orchard Supply

Robots are the future. That's what a lot of businesses are starting to bank on, and Lowe's is one of them. Check out the impressive video below to get a look…

Ad of the Day: Man Battles Machine in World's Most Important Game of Ping-Pong

KUKA's nimble robotics

It's a question mankind has been asking ever since we've struggled to understand our place in the universe: Can a human beat a robot at Ping-Pong? Robotics manufacturer KUKA decided to…

Rise of the Machines, on the Web

Bots account for 10% of U.S. traffic, says Solve Media

When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA…

The 10 Best Upfront Presentations (So Far)

From robots to an attempted seduction by Jennifer Love Hewitt, some nets really know how to party

The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…

Discovery Communications Parties With James Woods, Robots, Oprah at Upfront

Cable company unveils a slew of green lights

Discovery tends to play it big for its upfront presentation, and 2012 was no exception. If you had to pick a star of the show, it would probably be Henry Schleiff,…

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