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Topic: promoted pins

Pinterest's Scroll-Activated Video Ads Are Paying Off for L'Oréal and Hershey's

But can it compete with Facebook and Google?

L'Oréal promoted a new line of makeup on Pinterest last year. Pinterest One year after rolling out Cinematic Pins, Pinterest says its animated video ads are getting users' attention as they scroll…

Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser

Increases targeting options from 30 to 420 interests

Pinterest ads are getting more pointed. After 18 months of beta testing a self-serve platform that lets brands buy ads, the site is opening the tool to all small and…

Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Key step toward what could be 'unreal' sales

Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site. Part of the San Francisco-based social media company's marketing developers program, they include…

Wendy's Joins the Pinterest Movement With These Cool Cinematic Pins

Fast food wants piece of future, too

Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans. Adweek responsive video player used on /video. …

Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

'Buy It' button unveiled

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins. Brands like Macy's, Kate Spade, Cole Haan, Nordstrom and…

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come…

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

New programs make promoting pins easier

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech…

Here Are the 10 Most Innovative Digital Ad Products of 2014

Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

Pinterest Hires the Man Behind Axe Marketing at Unilever

David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

Pinterest and Its Agency Friends Create Special Pin Boards for Cannes

Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival. With the…

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