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Topic: OMD

Why Media Agency Executives Should Act Like Movie Producers OMD's Greg Castronuovo is inspired by Harvey Weinstein

The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues…

November 24, 2014, 8:00 AM EST

This Former New York Times Exec Is Taking on Her First Agency Role Tracy Quitasol is the new director of OMD's Ignition Factory

Specs Who Tracy Quitasol New gig East Coast director, OMD's Ignition Factory Old gig Executive director, product marketing, The New York Times' Idea Lab Age 50 What are your initial priorities at the Ignition Factory? I've…

November 10, 2014, 12:02 AM EST

Here Are the 4 Finalists in Brown-Forman's Media Review Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

November 4, 2014, 11:20 AM EST

JCPenney Reviews Its Media Business After More Than a Decade With OMD Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

October 24, 2014, 5:25 PM EDT

UPDATED: Anheuser-Busch InBev Confirms That MediaCom Has Won Its Media Business Company spends about $575 million in media annually

Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year. MediaCom landed the assignment after…

October 13, 2014, 10:25 AM EDT

Nathan Brown Is New U.S. CEO at PHD Succeeds Robert Habeck

Nathan Brown is the new U.S. CEO of PHD, succeeding Robert Habeck, who was named to the job last September and is now president of North America global accounts at…

September 8, 2014, 11:02 AM EDT

Buying Is Also Part of A-B InBev's Media Review Brewer spent $575 million in media last year

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search. A-B InBev first reached out to media agencies in the spring before…

September 5, 2014, 1:02 PM EDT

Intel Is Reviewing its Creative Agency Tech giant is a month into the process

Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals…

August 28, 2014, 1:22 PM EDT

Anheuser-Busch InBev Down to Finalists in Media Search Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

August 20, 2014, 5:41 PM EDT

Hilton and OMD Partner With SpinMedia for First Live-Streaming Concert at a Hotel Mikky Ekko will perform on Thursday

Tomorrow, the Hilton in Times Square will be the first hotel to live-stream a concert. OMD, Hilton's media agency, partnered with SpinMedia to give a new twist to Hilton's "Our…

August 13, 2014, 12:54 PM EDT

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