Advertisement

Topic: OMD

OMD's Julie Fleischer Brings a Pragmatic Approach to the Agency World

Former Kraft exec settles into new role

Specs Who Julie Fleischer Current gig Managing director, OMD Chicago Previous gig Senior director of data, content and media at Kraft Age 49 Twitter @jfly Adweek: You famously said that "90 percent of…

Infographic: Will Millennials Head to Theaters for This Summer's Blockbusters?

Not surprisingly, social media has a big say

The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest…

Omnicom Adds Ancestry.com to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

Foster Farms Names Deutsch L.A. Agency of Record, Ending Over 20 Years With GS&P

Creative for poultry company leaves longtime shop

Foster Farms has ended its 20-plus-year relationship with Goodby Silverstein & Partners, moving its business to Deutsch. The Interpublic shop is now the poultry producer's agency of record, handling creative, digital,…

MediaCom Wins Big in Sony Global Media Review

Carat may be slipping off client roster amid buying and planning shuffle

MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition,…

How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca

Product integration is funny business for Snickers and others

In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations. In the third episode, two detectives (played by Hayes MacArthur and Deon Cole) strike…

OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream

Monica Karo says that will happen soon

brightcove.createExperiences(); Virtual reality's day in the sun is coming soon, says Monica Karo, CEO of OMD USA, which hosted a…

Johnson & Johnson's Global Media Follows Its U.S. Biz to J3

Client spends more than $2.5 billion on ads

In this year of media account shifts, UM's J3—IPG Mediabrands' dedicated unit for Johnson & Johnson—has now twice scored major assignments from the marketer. Today, J3 added global media chores for…

McDonald's Launches Anti-Hunger Ad for the UN's World Food Programme on Peace Day

Burger King is on board, too, despite McWhopper failure

McDonald's apparently had its own plans for Peace Day. After turning down Burger King's elaborate offer to collaborate on a McWhopper, McDonald's created a 30-second spot—which carries no McDonald's branding—to drive support…

To Rebrand for Generation Xers, TV Land Ditches Nostalgia

The network swaps traditional comedies for edgier fare

Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like…

Advertisement