Topic: OMD
For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…
Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…
It may be April Fools' Day, but Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this morning announced an initiative that's designed…
Walgreens has tapped OMD as its new media planning and buying agency after a review in which the incumbent, Publicis Groupe’s Starcom, defended. The shift follows the retailer’s selection of OMD’s…
In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…
It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…
The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while…
Turner Sports will roll out a new sponsored extension for its NBA Game Time app called Game Time Assist—just as the NBA returns to TNT. State Farm branding will appear on…
Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at…
Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a consultant is in…
