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Topic: OMD

Visa's Global Media Review Comes Amid Turnover in Marketing

OMD is the primary incumbent

Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying. Earlier this week, Antonio Lucio, Visa's chief brand officer, said he was…

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

BBDO and OMD win without a review

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the…

Wells Fargo Readies Shift of Media, Digital Business

OMD, Organic expected to gain share

In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD,…

CarMax Awards Its Media Business

Horizon wins pitch against OMD, Vizeum

CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed.  The selection came after a review in which OMD and Vizeum were the other finalists,…

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

And landed Johnson & Johnson's $1 billion account

Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office. Omnicom Media Group CEO Daryl Simm told incoming OMD global CEO de…

Why Media Agency Executives Should Act Like Movie Producers

OMD's Greg Castronuovo is inspired by Harvey Weinstein

The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues…

This Former New York Times Exec Is Taking on Her First Agency Role

Tracy Quitasol is the new director of OMD's Ignition Factory

Specs Who Tracy Quitasol New gig East Coast director, OMD's Ignition Factory Old gig Executive director, product marketing, The New York Times' Idea Lab Age 50 What are your initial priorities at the Ignition Factory? I've…

Here Are the 4 Finalists in Brown-Forman's Media Review

Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

JCPenney Reviews Its Media Business After More Than a Decade With OMD

Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

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