Topic: Mobile

Snapchat's First Sponsored Lens Stars 'Peanuts' and a Stream of Candy Corn

Hollywood movie pitches Halloween-themed ads

Brands are now sponsoring your Snapchat selfie. Twentieth Century Fox is the first marketer to buy the app's Sponsored Lens format to promote The Peanuts Movie, which premieres on Nov.…

Target's New Website Helps Trick-or-Treaters Find Best Candy Haunts in the Neighborhood

Aimed at a mobile generation

Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted…

From Teens to Adults, Everyone's Now Watching Online Video as Much as TV

Global study finds similar habits among ages 16 to 45

Globally, people are spending as much time watching online video as they spend watching TV, according to a new report from Millward Brown. That should bode well for brands trying…

Can Facebook Attract More Retailers With New E-Commerce Features?

It's testing faster ads and a shopping tab

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new…

Facebook Gives Viewers 3 New Ways to Engage With Their Favorite TV Shows

Challenges Twitter for second-screen supremacy

Facebook is trying to steal some of Twitter's thunder, aiming to be the first choice among second-screen viewers, people who watch TV and engage on social media at the same…

How iHeartRadio Got 340 Million Snapchat Impressions in 2 Days

Music festival goes viral on one app in huge social effort

The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop…

Here Are 6 New Ways to Make Mobile Advertising Work

Our most personal platform is full of untapped possibilities

There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our…

Now Marketers Can Buy Sponsored Content Programmatically

Sharethrough and Appnexus sign deal

Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos. Publishers like Forbes, People, Men's Health and USA Today Sports work…

4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results

Google updates best-practice 'playbook'

Did you know that 67 percent of smartphone shoppers will switch to a competitor's site if the checkout process takes too long? That's one of a handful of stats Google…

Cinnamon Toast Crunch Created a Selfie Spoon to Help You Snap the Perfect Breakfast Pic

Yes, it's a thing

Breakfast may be the most important meal of the day, but it shouldn't stand in the way of taking a daily selfie. In a wacky marketing move, General Mills' Cinnamon Toast…