Advertisement

Topic: Mobile

Here Are 6 New Ways to Make Mobile Advertising Work

Our most personal platform is full of untapped possibilities

There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our…

Now Marketers Can Buy Sponsored Content Programmatically

Sharethrough and Appnexus sign deal

Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos. Publishers like Forbes, People, Men's Health and USA Today Sports work…

4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results

Google updates best-practice 'playbook'

Did you know that 67 percent of smartphone shoppers will switch to a competitor's site if the checkout process takes too long? That's one of a handful of stats Google…

Cinnamon Toast Crunch Created a Selfie Spoon to Help You Snap the Perfect Breakfast Pic

Yes, it's a thing

Breakfast may be the most important meal of the day, but it shouldn't stand in the way of taking a daily selfie. In a wacky marketing move, General Mills' Cinnamon Toast…

Instagram Now Has 400 Million Monthly Users, Up 100 Million From Earlier This Year

Social-mobile app stays red hot

Instagram revealed today that it has 400 million monthly users, which represents a growth of 100 million users since the beginning of this year. What's more, the Facebook-owned company said 75…

5 Big Digital Marketing Stats We Learned From Dmexco

Here's one: E-commerce is huge in China

The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and e-commerce. Here are the five most interesting insights: 1. Instagram…

What Marketers Need to Know From Today's Apple Event

Changes afoot for the iPhone, iPad, Apple TV and Apple Watch

Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.  Cupertino, Calif.-based Apple's new…

Nestlé Wants to Make Sure U.S. Hispanic Moms Know What Nido Is

Tapping baby bloggers to spread the word

Up until now, powdered milk brand Nido is primarily known among Latino moms for helping children transition from drinking formula or breast milk to regular milk. But with the boom…

These Are the 10 Magazines With the Biggest Mobile Readerships

ESPN, People bring in huge monthly audiences

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership…

Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?

They do, in fact, and here's why

There's been a steady flow of mobile apps emerging for marketers, allowing them to monitor and tweak campaigns while they're running to an off-site meeting, doing the daily commute or…

Advertisement