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Topic: Mobile

Student Announces New App by Sending Out a Fake Campus Shooting Alert UNC is not amused

File this one under "unwise ways to announce your startup." UNC student Taylor Robinette recently launched his new social networking app, Bevii, via email blast to his fellow students. Which might…

October 18, 2013, 10:41 AM EDT

State Farm's Chaos Robot Now Stomps Right Up to Your Smartphone Video campaign returns as an innovative iAd

State Farm's neighborhood-destroying alien robot is back after a successful run in 2011's "Chaos in Your Town" campaign from DDB, and this time it's coming right for you. Using the GPS…

October 18, 2013, 9:19 AM EDT

Apple Dominant in Opera Mediaworks Mobile Stats Tablets in general are killing it

Apple's iPhone and iPad captured 44 percent of mobile impressions and 50 percent of mobile revenue in third-quarter ad buys via Opera Mediaworks' platform—impressive results considering all the smartphones and…

October 18, 2013, 9:07 AM EDT

Did Google CEO Larry Page Just Handle His Last Wall Street Call? No longer wants to talk every earnings period

Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls. During today’s conference call with analysts announcing third quarter results, Page…

October 17, 2013, 5:53 PM EDT

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

October 15, 2013, 6:10 PM EDT

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

October 14, 2013, 10:09 PM EDT

Comedy Central Is Dismantling Its Digital Wall Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

October 13, 2013, 11:03 PM EDT

Angry and Inebriated? Why Not Drunk-Dial Congress? Mobile ad firm creates the ultimate shutdown site

Government shutdown driving you to drink? Maybe now's a good time to drunk-dial Congress. Revolution Messaging, a mobile advertising firm that reps political clients, probably had some free time during…

October 11, 2013, 11:31 AM EDT

Men Are Fine With Mobile Ads if Freebies Are Included Just leave video-on-demand programming alone

Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and…

October 6, 2013, 10:37 PM EDT

Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind Panel discusses how to approach burgeoning ad vehicle

When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by…

September 26, 2013, 3:51 PM EDT

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