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Topic: The Mobile Issue

This Mobile App Firm Gives Startups Office Space (and Free Ice Cream)

Counts P&G and Barneys as clients

Specs Who Founder Rameet Chawla (l.) and director and chief strategist Ryan Matzner What Mobile app development firm Where New York Since opening its doors in 2010, Fueled has tasked its "product whizzes and…

AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing

Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

On the Eve of Turning 30, AOL Dials Up Mobile and Video

CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

Four Trends That Might Just Make Your CMO Obsolete

Experience marketing trumps brand marketing in reaching the most valuable customers

While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing,…

Best Apps

In the fickle world of apps, here are Adweek's latest obsessions—in music, maps, social, shopping & more

Vine In the past few years, GIFs have become a ubiquitous form of social content. Now, with Twitter’s new mobile sharing app, everybody can make a GIF-like video. Experts predict Vine…

Portrait: Ayzenberg Group

The interactive shop finds kids through the mobile, social platforms that obsess them

Specs Who (l. to r.) Gary Goodman, principal, creative director; Vincent Juarez, principal, media director; Stuart Pope, principal, creative director; Eric Ayzenberg, chief strategist, chief creative officer; Chris Younger, principal, director…

Perspective: From Brick to Slick

Cellphones have changed a lot in 20 years, but the tactic used to sell them? That's still vintage 1988

Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing Jobs…

Recent Downloads

Whether for smartphones or tablets, Android or Apple, some of our favorite mobile apps (at least since we last checked the App Store)

LauncherPro If smartphones really were such personal devices, their user interfaces wouldn’t be so homogeneous. Here, users take ownership of their Androids with customizable widgets and a 3-D app drawer. Flipboard Already a longtime…

Portfolio: A City Connected

Renowned New York artist captures today's mobile scene

Who better to capture a day in the mobile life of New York than one of the city’s most individual observers? Best known for his 2009 cover of The New…

Verizon to Duke It Out With Hulu, Netflix, Amazon, HBO GO

Partners with Redbox parent Coinstar

The rapidly growing licensed video market has a new player. Verizon, partnering with Redbox parent company Coinstar (yes, of change-jar-disposal fame), joins Hulu, Netflix, Amazon and HBO GO in a…

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