Topic: Matomy Media Group

From Desktop to Mobile, Ad Tech Needs All New Tools

Matomy builds on AppNexus to reach apps, smartphones

Building a mobile ad business on top of the old desktop infrastructure is tough work. Just ask Matomy Media Group. The Israeli firm’s CEO Ofer Druker is trying to bring to…

Matomy Buys Mobile Shop MobAff

Folds agency into MediaWhiz

Matomy Media Group has acquired mobile marketing specialist MobAff for an undisclosed sum and is folding it into digital marketing agency MediaWhiz. The "majority" of Florida-based MobAff's nine staffers will join…