Topic: Hearst

Hearst Previews New Content and Sponsorship Opportunities at MagFront

New food magazine might be in the works, too

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual…

iCrossing's Chief Content Officer Says There Are Too Many Branded Content Players

Kayvan Salmanpour on new ad ties with Hearst

Specs Current gig Chief content officer, iCrossing Previous gig Co-founder, Novel, The New Republic's in-house agency Age 37 Adweek: Your role at iCrossing is new. Why did you want to join the Hearst-owned agency?…

Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election

Online publication will run for 4 weeks

Does this election feel different to you? Newspapers are trying to get ahead of this intense cycle with early endorsements. Presidential campaigns are embracing #TBT photos. Not to mention the kinds…

Hearst's New Content Platform Is Part News Feed, Part Art Installation

HearstLive will show stories from hundreds of brands in Manhattan

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home.…

Joanna Coles Leaves Cosmo to Become Hearst's Chief Content Officer

She'll oversee U.S. and international titles in the new role

Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the…

How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

Editors can better distribute the best performing stories

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers…

How Hearst Turned an 8-Year-Old Recipe Website Into a Social Video Heavyweight

Delish draws millions of millennial fans with fun food content

Unicorn Bark. Breakfast Ramen. Boozy Skittles Slushies. While these might sound like the culinary fantasies of a stoned college student, they're actually the titles of short-form recipe videos created by…

Esquire's New Editor Wants to 'Reimagine the Way Fashion Can Be Done'

Jay Fielden on female voices in men's magazines

Specs Current gig Editor in chief of Esquire; editorial director of Town & Country Previous gig Editor in chief of Town & Country Age 46 Twitter @jayfielden Adweek: Growing up, were you…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser

Company announces an ambitious slate of shows at NewFront

Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York. First, Magic Mike star Channing Tatum…