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Topic: Hearst

How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

Editors can better distribute the best performing stories

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers…

How Hearst Turned an 8-Year-Old Recipe Website Into a Social Video Heavyweight

Delish draws millions of millennial fans with fun food content

Unicorn Bark. Breakfast Ramen. Boozy Skittles Slushies. While these might sound like the culinary fantasies of a stoned college student, they're actually the titles of short-form recipe videos created by…

Esquire's New Editor Wants to 'Reimagine the Way Fashion Can Be Done'

Jay Fielden on female voices in men's magazines

Specs Current gig Editor in chief of Esquire; editorial director of Town & Country Previous gig Editor in chief of Town & Country Age 46 Twitter @jayfielden Adweek: Growing up, were you…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser

Company announces an ambitious slate of shows at NewFront

Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York. First, Magic Mike star Channing Tatum…

Metropolitan Home Is Headed Back to Newsstands

Hearst revives home décor title

There's exciting news for design aficionados: Metropolitan Home, the much-loved Hachette shelter title that was shuttered in 2009, is headed back to newsstands this month thanks to Hearst, which acquired…

SheKnows Media Joins the Ranks of First-Time Presenters at This Year's NewFronts

A spot opened up after Vevo dropped out

The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie. Among the 37…

After 20 Years, David Granger Is Stepping Down as Esquire's Editor in Chief

His successor is Town & Country's Jay Fielden

There's a significant changing of the guard taking place at Hearst where it was announced today that longtime Esquire editor in chief David Granger will step down after nearly 20…

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

Digital video producers vie for advertising dollars

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers…

How Hearst's Troy Young Is Redefining the Role of a Magazine Executive

The digitally minded leader has his finger on the pulse

Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets…

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