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Topic: Frito-lay

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans

'Click-Off' promo returns for second year

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall. Starting Sept.…

Food Brands Capitalize on Fourth of July to Build Long-Term Digital Chops

3 marketers bet on Facebook, Instagram and video

Cracker Jack, Peanut Butter & Co. and StarKist are celebrating the Fourth of July this year with efforts that turn one-off campaigns into more strategic digital plans. All three brands' efforts…

100-Year-Old Pretzel Brand Finds Its Digital Voice

Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

Which Odd Food Choice Will Become the Next Lay's Chip?

Our favorite so far? 'Pumpkin Blood'

If you like bizarre flavors, talking food and generally feeling like you're having an acid flashback, Lay's is happy to oblige. A new spot from the snack brand features animated…

Doritos Is Going Global for This Year’s Super Bowl

Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

Lay's Crowdsourced Potato-Chip Finalists: Cheesy Garlic Bread, Chicken & Waffles, Sriracha

'Do Us a Flavor' contest winds down

Lay's "Do Us a Flavor" Facebook contest has come to an end, and the potato-chip brand is now market-testing three finalists: Cheesy Garlic Bread, Chicken & Waffles, and Sriracha hot…

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'

Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

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