Topic: Frito-lay
Lay's "Do Us a Flavor" Facebook contest has come to an end, and the potato-chip brand is now market-testing three finalists: Cheesy Garlic Bread, Chicken & Waffles, and Sriracha hot…
Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…
When Activision launched its Skylanders: Spyro’s Adventure video game last fall, they—and game developer Toys for Bob—banked on its kids appeal by having players purchase toy action figures to access…
It won’t come as a revelation to many that Harley-Davidson markets to women, the focus of several of the iconic motorcycle brand’s digital initiatives and promotional events. What might surprise…
Frito-Lay had a problem: women weren't walking down the snack aisle in the grocery store anymore. Despite its lion's share of the salty snack market, shelves were being infiltrated by small…
Arch Clark West, the Mad Men-era marketing executive at Frito Co. whose quirky idea to sprinkle cheesy powder on corn chips led to Doritos, one of the world's great snacks,…
A couple of months ago, Oreo pursued the Guinness World Record for most "likes" to a Facebook post within 24 hours—only to be soundly spanked by Lil Wayne. Now, it's…
Frito-Lay Canada needs an ending for its new Doritos commercial. The scenario is already set—there are two new flavors, Onion Rings N' Ketchup and Buffalo Wings N' Ranch. But the…
Just because fast food items and salty snacks are unnatural doesn't necessarily mean I'm going to turn them down. But now that Frito-Lay says it is reformulating about half its…
Doritos' 3rd Degree Burn habanero-flavored chips might cause flaming tongues, but they're far from a religious experience. Thus begins my discussion of a controversy involving this year's "Crash the Super…
