Advertisement

Topic: Frances Allen

Type
Denny's Is Now a Top 5 Client at Erwin Penland Expanding relationship dates back to 2007

The consolidation of the Denny’s creative account at roster shop Erwin Penland makes the restaurant chain a top five client. The Interpublic Group shop, which is based in Greenville, S.C., has…

July 17, 2013, 2:26 PM EDT

Fast Chat: Denny's CMO Frances Allen Discusses movie tie-ins, the economy, Super Bowl

Frances Allen, chief marketing officer at Denny’s, discusses why she’s picky when choosing movie sponsorships—such as the recent Arthur Christmas tie-in—how she feels about the economy and why her brand…

January 6, 2012, 6:36 AM EST

Advertisement