Topic: Frances Allen

Denny's Is Now a Top 5 Client at Erwin Penland

Expanding relationship dates back to 2007

The consolidation of the Denny’s creative account at roster shop Erwin Penland makes the restaurant chain a top five client. The Interpublic Group shop, which is based in Greenville, S.C., has…

Fast Chat: Denny's CMO Frances Allen

Discusses movie tie-ins, the economy, Super Bowl

Frances Allen, chief marketing officer at Denny’s, discusses why she’s picky when choosing movie sponsorships—such as the recent Arthur Christmas tie-in—how she feels about the economy and why her brand…