Topic: Fiat 500

MTV Star 'Big Black' Boykin Pitches 'Big' New Car in Goofy Videos for Fiat

Not a tiny man, not the usual tiny car

Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat…

Condé Nast Teams With Fiat on GQ-Branded Car

Carmaker to sponsor mag's style competition

Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue café in Dubai. Now, fans of GQ who really…

Perspective: Just a Little Something

With gas prices high, compact runabouts should be easy to advertise, right?

Consider the scenario: Foreign automaker with lukewarm reputation in U.S. sees opportunity to grab market share with a tiny car that’s easy on gas and fun to drive in that…