Topic: Fiat 500

Condé Nast Teams With Fiat on GQ-Branded Car

Carmaker to sponsor mag's style competition

Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue café in Dubai. Now, fans of GQ who really…

Perspective: Just a Little Something

With gas prices high, compact runabouts should be easy to advertise, right?

Consider the scenario: Foreign automaker with lukewarm reputation in U.S. sees opportunity to grab market share with a tiny car that’s easy on gas and fun to drive in that…