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Topic: Epsilon

Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps

Once a private medium, now open for business

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever.…

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

'Groceries Not Guns' takes top prize, a first for Canada

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the…

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Young adults are going old school

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email…

Infographic: a Holiday Preview of What Shoppers Want and Where They Want to Buy It

’Tis (already) the season

For many, the arrival of fall means two things: good TV and the onslaught of moralizing complaints from your great aunt that the Christmas season comes earlier and earlier each…

Datalogix Nabs $45 Million Funding Round

Digital sales tool aims to justify offline impact

Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales. The data marketing company counts automotive, retail…

Confessions of a Data Broker

Acxiom’s CEO Scott Howe explains how self-regulation can work

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those…

How Facebook's Partner Categories Level the Playing Field—for Good

Narrower targeting could mean more relevant ads, more ad dollars

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers

Adds third-party audience segments from Acxiom, Datalogix, Epsilon

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…

Direct Marketers Crank Up Lobbying Campaign

Members of DMA to visit with lawmakers on Wednesday

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…

Facebook Will Let Brands Target Users With Offline Third-Party Data

Expansion of Custom Audiences program includes partners Datalogix, Acxiom, Epsilon, BlueKai

Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email…

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