Topic: Epsilon
Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…
There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…
The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…
Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email…
There's always inherent risk—as well as opportunity—when you make it up as you go. Facebook's new plan to work with big data vendors (reported today by Ad Age) to connect…
Email marketers are about to be swimming in new ways to reach their subscribers. This week Facebook will begin letting brands target their email subscribers with ads on Facebook, and…
