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Topic: beacons

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GameStop’s Mobile Data Determines Brick-and-Mortar Inventory Especially sports games

Despite the flood of online and mobile games in recent years, GameStop remains set on owning the brick-and-mortar gaming space. But the retailer is leveraging mobile commerce with tracking technology…

September 11, 2014, 4:49 PM EDT

Half of Smartphone Owners Don't Want Their Locations Tracked Study suggests mobile marketers should cool it

Attention retailers: shoppers are not as interested with beacons and in-store tracking as you think they are, according to a new report from digital marketing platform Punchtab. The findings come…

July 23, 2014, 10:12 AM EDT

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