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Topic: Bbh

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

Tesco, Britain's Largest Grocer, Leaves Wieden + Kennedy for BBH

Coveted account spends $170 million annually

The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million…

Never Thought We'd See This, but Here's an Axe Ad That Has Two Men Kissing

Brand continues to get more inclusive

Axe has been trying to move away from its narrow, misogynistic views on relationships and sexuality for some time. But this BBH London spot is easily the Unilever brand's most…

Johnnie Walker Goes Walking After Midnight in New Year's Eve Ad Filmed on a Moving Stage

Inside BBH's single-take spot

One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while…

Ad of the Day: New York City Ballet Shows PlayStation Gamers a Proper Victory Dance

They're not above a little taunting, either

It's been a breakthrough year for ballet in advertising. It started off on the wrong foot with the notorious Free People ad, but it at least got people talking. Then the…

Waitrose Skips the Whimsical but Still Warms Hearts in Its Christmas Ad

And you might actually remember what's being advertised

Christmas storytelling is an annual rite of advertising one-upsmanship in Britain. But how can you weave a heart-warming tale while still keeping your product front and center? U.K. grocery chain Waitrose…

Ikea's Parody of The Shining Is Devilishly Good

BBH Singapore strikes again with creepy ad for Halloween

Heeeeeere's … Ikea's parody of The Shining! BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick's 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel,…

Ad of the Day: KFC Turns to Two Boys for a Lovely Take on Sports Fandom

Dealing with the agony of defeat

In recent years, BBH London has focused on family relationships and offbeat stories in its KFC ads, with the product almost as a side dish and strong storytelling as the…

How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to Gamers

Art of the game

IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way. "The team came in with a…

Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH

Can they get guys to try harder during the week?

IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football. But Axe wants to redeem…

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