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Topic: Akqa

Is the Cannes Lions Festival Suffering From Trophy Overload? New category is 10th in 8 years

Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the…

June 9, 2013, 11:54 PM EDT

Razorfish Opens San Francisco Lab for Emerging Retail Experiences Follows successful space in Atlanta

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing…

June 3, 2013, 10:01 PM EDT

WPP Created One Big Digital Shop From 8 Smaller Ones This is Possible

WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…

May 20, 2013, 10:27 PM EDT

How to Attract Eyeballs to Branded Content Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

May 13, 2013, 10:28 PM EDT

Wolfenstein Trailer Takes You Into the Gears of a New Nazi War Machine Dark and stylish clip introduces franchise's next installment

I'm not sure what I was expecting from a retro gaming remake about Nazi robot armies, but this trailer surely isn’t it. (And that's a good thing.) Agency AKQA and…

May 9, 2013, 8:10 AM EDT

What Advertising Do You Admire and Why? Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

March 11, 2013, 8:41 PM EDT

Updated: DDB Chicago Expands Duties on Mars, Safeway Adds 3 Musketeers, Safeway digital assignments

Mars and Safeway have expanded their relationships with DDB's Chicago office. Mars has shifted creative responsibilities for its 3 Musketeers candy bar to the Omnicom Group agency, Mars confirmed. The shop…

March 4, 2013, 4:54 PM EST

Glue Isobar Gets AKQA's Bailey Aegis shop hires new executive creative director

Aegis-owned Isobar has hired AKQA executive creative director Nick Bailey as the new executive creative director of its U.K. digital shop, glue Isobar. Bailey will oversee creative across glue Isobar's clients,…

January 31, 2013, 4:00 AM EST

The Year in Digital Acquisitions, elections, implosions ... and the natives got restless

Is it possible that the Facebook IPO really happened in 2012? Why does it feel like it was five years ago? In a medium that moves at a dizzying pace,…

December 28, 2012, 8:30 AM EST

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

December 17, 2012, 6:00 AM EST

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