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Topic: Akqa

5 Agency Leaders on Which Industry Changes Keep Them Up at Night

Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

Landor Finds a North American Leader at TBWA

Stuart Sproule led TBWA's Digital Arts Network

Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to CEO…

Budweiser Lets You Buy Beer for Your Facebook Friends

But will it catch on?

Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with…

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves

Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the…

These 5 Dynamic Duos Are Nailing Digital Marketing

Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

Ad Creatives Launch 'ManServants,' Offering Hunks for Hire Who Aren't Just Strippers

For the woman who wants more than junk in her face

Ladies, if your idea of a good time doesn't involve a male stripper waving his junk in your face, you might want to consider instead getting a dapper hunk to…

These Brands Want Girls to Care About Science, Technology, Engineering and Math

Google, Verizon, ComEd and more

The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that…

3 Secrets to Being the Next Great Creative at Cannes

Future Lions judge Rei Inamoto reveals the winning combination

CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at…

Looking for a Weird Way to Settle Scores? Oreo Suggests You 'Lick for It'

Clean off that Double Stuf pronto

Oreo would like you to start solving your conflicts by scrubbing its cookies against your tongue as fast as you possibly can. This new spot from AKQA London (and Mind's Eye…

AKQA's Wieynk Is Latest Hire by Publicis Global Chief

Charged with U.K., Nordic operations

Since taking on global CEO responsibilities at Publicis six months ago, Arthur Sadoun has moved quickly to assemble a new team in the network’s key markets. The latest to join…

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