Topic: ad tech
Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising. The…
LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of…
2013 may finally be the year for consolidation in the advertising tech space, but as All Things D’s Peter Kafka tweeted on Thursday, AppNexus probably won’t get picked up any time…
Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well. Criteo, BlueKai and Triggit have previously publicized their bottom lines. Demand-side…
GoPro is in the “go big” business, building its brand on the backs and boards of extreme sports athletes like surfers, snowboarders and BASE jumpers. And for the release of its…
Zach Coelius is CEO of San Francisco-based ad tech firm Triggit. The famously outspoken Coelius took some umbrage with a recent Adweek feature. We invited him to respond: Adweek’s recent article…
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…
Given that performance advertising still tends to dominate the online ad world, and given that banners remain stubbornly cheap, the industry is rife with companies claiming to have just the…
