ad tech | Adweek ad tech | Adweek
Advertisement

Topic: ad tech

Publicis Groupe Looking to Buy Ad Tech Firm Criteo Deal talk sends stock soaring

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent. Criteo…

August 29, 2014, 11:48 AM EDT

AppNexus Picks Up $60 Million, as Valuation Grows to $1.2 Billion Funding to help to further global presence

AppNexus has picked up $60 million in funding from a "large, Boston-based public equity and asset management firm," per a statement from the ad-tech company, which also revealed that an…

August 18, 2014, 1:42 PM EDT

Xaxis Fights Fraud With Money-Back Guarantee for Brands 95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

August 7, 2014, 1:08 PM EDT

Yext Raises $50 Million Likely to set IPO next year

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects…

June 4, 2014, 9:47 AM EDT

AppNexus Hires Ex-CEO of 24/7 Media As CFO Public experience hints at Wall Street ambitions

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company…

April 7, 2014, 12:09 AM EDT

New IAB Chairman Takes Industry to Task 'Stop the devaluing of digital media'

Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting…

February 9, 2014, 8:00 PM EST

Rubicon Project Sets $100M IPO Plan Ad tech firm provides insight into profit potential

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms…

February 4, 2014, 4:54 PM EST

In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic Column: PubMatic's president predicts supertargeting will come to TV

I’m a Jets fan, which means I’m doing everything I can not to think about the Super Bowl this year, played on my team’s home field yet with my team…

January 23, 2014, 12:00 AM EST

Turn Raises $80 Million for 'Post Ad Tech' World Will target consumers across devices

Advertising technology firm Turn announced an $80 million investment today. The fundraising round, at least for now, delays the need for a public offering. Turn is using its new money…

January 13, 2014, 8:11 AM EST

After Rocket Fuel, Criteo Carries on Ad Tech IPO Momentum Shares jump nearly 30 percent in public debut

Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month. Today, after seeing robust demand from investors to buy shares in its public offering, Criteo’s…

October 30, 2013, 2:39 PM EDT

Advertisement