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Topic: ad tech

The 10 Conferences Every Digital Marketer Should Consider Attending

This could be the next year of your life

From more than 90,000 folks gathering in Spain to talk about mobile technology to a CMO-driven conference in Orlando, Fla., there's a seemingly never-ending number of events for digital marketers…

Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015

Don't overbook, and watch your glass of rosé

Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes…

Mad Men Is About People Working in an Office. Black Mirror Is About Advertising

Here's why the British show should be required viewing

To many, Mad Men is a show about advertising, but to those in the advertising business, we know it is really a period piece drama set in an agency. We…

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

Also plans San Fran expansion

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places…

Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running…

Infographic: Wearable Tech at the Intersection of Function and Fashion

Exclusive Men's Health survey shows guys prioritize style

From fitness trackers to smart watches, the trend in gear is tracking and customization. Once a status symbol for fitness-focused folks and tech geeks, wearable tech has become ubiquitous, as…

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

New programs make promoting pins easier

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech…

Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Connects dots for marketers and challenges Facebook

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

What This Year's Tech at CES Lacks in Innovation, It Makes Up for in Affordability

360i's Sarah Hofstetter says the other big trend is social video's explosion

To one digital agency CEO, this year's Consumer Electronics Show lacked a bit in innovation. But 360i's Sarah Hofstetter wasn't disappointed, because what she did notice across the board was…

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