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Google's Spider.io Acquisition Boosts Anti-Fraud Team Looks to clean up video, display ad activity

Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning. Google said the acquisition of London-based spider.io’s seven-member team…

February 21, 2014, 11:37 AM EST

How the Rich Spend Their Money Luxury marketers, take note

Rich people don't all see the world the same way. A report by Shullman Research Center found big differences in the attitudes of those earning $500,000 or more per year…

February 18, 2014, 11:33 PM EST

New Report Says How Much Advertising Is Going to Piracy Sites $227 million in 2013

In the longstanding fight to combat online piracy, there’s been growing pressure on the advertisers whose ads appear on sites that steal copyrighted material. The Obama administration has called for…

February 18, 2014, 6:00 AM EST

Social Sponsorship Company Izea Raises $12M in New Funding 7-year-old company connects brands with 'influencers'

Izea, a firm that has ridden the trends of sponsored content and social media by connecting companies with celebrities and personalities, is announcing today that it has raised $12 million…

February 12, 2014, 6:00 AM EST

Many Florists Barely Break Even on Valentine’s Day Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

February 10, 2014, 10:09 PM EST

Google's New Real-Time Audience Measurement Is a Brand Play Teams with comScore to enhance DoubleClick tools

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick…

February 10, 2014, 5:50 PM EST

Brand Apps Need to Provide a Utility to Stay Visible And it isn’t all about coupons

Janette Yauch, Charmin’s brand manager, is meeting this week with marketers for sister Procter & Gamble brand Duracell to brainstorm how to charge up popularity around the battery’s smartphone app.…

February 3, 2014, 11:04 PM EST

How Google's $7B Loss On Motorola Is A Success (Or Not) Analysts say that the 'big bet gone wrong' may be win after all

Google spent $12.5 billion for Motorola, sold it off in pieces that returned $5.1 billion, and yet some analysts are claiming that it was a deal well struck. On its face,…

January 30, 2014, 12:26 PM EST

Federal Agents Descend on Google Glass Wearer Dragged off in middle of movie for harmless gadget

Federal agents interrogated a Google Glass enthusiast for wearing his computerized eyewear in a movie theater, according to reports. The Department of Homeland Security's U.S. Immigration and Customs Enforcement arm questioned…

January 21, 2014, 5:09 PM EST

Google Welcomes Nest Home Pays $3.2b for smart thermostat maker

Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for $12.5…

January 13, 2014, 7:01 PM EST

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