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What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Brands prefer the private marketplace

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open…

Nest Isn't Just Smart and Sleek, But Funny Too, in First TV Ads

Device spots debut in time for holiday shopping

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc.…

UPDATE: Google's DoubleClick Outage Affected 55,185 Websites

#Bannergate cost publishers and ad networks

UPDATE: This morning's crash of Google's DoubleClick ad server took down ads for more than 55,185 websites, equivalent to 315 ad network outages, according to data from online monitoring firm…

Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial

Its new Echo gadget is part of the family

"Alexa, do we really need a voice-activated speaker that listens for our every command?"  Amazon is trying to earn a spot on our bookshelves, countertops and coffee tables with Echo, a…

Here Is the Video of Jerome Jarre's In-Flight Antics That Almost Got Him Arrested

Turns out you can't wear a Speedo on a plane

Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week. Jarre, who became "social media famous"…

Google Developing Pill That Searches for Cancer and Heart Disease

Nanotechnology could lead to fast, painless diagnosis

Google may be best known for its search engine, but it also employs a quiet "X" team dedicated to making revolutionary discoveries. And its latest project, if successful, would make…

How the Washington Wizards Are Winning With Online Search

Building on lessons learned last season

When the Washington Wizards' first game of the season kicks off tomorrow night, the NBA team will already be ahead of the game in digital. Google claims that searches made for…

Google Ramps Up the Same-Day Delivery Service War

With more cities and merchants on board, can it take on Amazon Prime?

Google is hoping that if you're going to shop local, you'll go with Google Express. This week, the company officially rebranded its former Shopping Express service—which allows people to order items…

Google Cracks Down on Marketers' Access to Data

Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

Google Unveils New Ads Built With Mobile in Mind

They instantly adjust for every screen size

Google announced new mobile display formats and tools for advertisers today, making it easier to build campaigns in a multi-screen world.  Among the new offerings will be mobile lightbox engagement ads,…

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