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Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically Regional Mondelez spots are game changers

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to…

January 30, 2015, 8:00 AM EST

Here's How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked 'Lift' addresses a nagging industry problem

Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is launching a new product today to help…

January 27, 2015, 1:07 PM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

This Week's Most Intriguing Digital Marketing Stats It's been a fascinating five days for social media ads

Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat, as well as a data point that's going to please…

January 16, 2015, 4:05 PM EST

GE's First Stab at Virtual Reality Takes You Under Water Exec sees big opportunity for storytelling

Virtual reality is starting to take shape for brands. Coming off of buzz at CES and Detroit's North American International Auto Show, Whirlpool and Toyota are already betting on the…

January 16, 2015, 11:18 AM EST

Facebook Ad Clicks Are Shifting to Mobile, so Why Aren't Conversions? New stats show potential for brand awareness, not as a search competitor

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014's fourth quarter, just 34 percent of the social media giant's conversions—either a sale, download or completed lead-gen…

January 14, 2015, 1:14 PM EST

70% of Marketers Will Spend More on Social Media Ads This Year Mobile and content marketing also expect big gains

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including…

January 12, 2015, 8:00 AM EST

Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day And that's just one of our 10 must-see digital marketing stats of the week

Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant. 1. Victoria's…

January 9, 2015, 5:27 PM EST

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

January 5, 2015, 2:28 PM EST

Here Are the 10 Most Innovative Digital Ad Products of 2014 Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

December 26, 2014, 7:08 AM EST

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