Marketers Want to Start Measuring Emoji Viewability

But not all agencies are on board

As consumers increasingly communicate using emojis, brands have worked for the past couple of years to design and crank out sponsored stickers for messaging apps. Now, an ad-tech firm is…

Yahoo Is Under Scrutiny for Delaying Disclosure of Its Massive Data Breach

The SEC is reportedly investigating

Just like consumers' data histories never fully disappear, the same goes for companies and their data woes. The Securities and Exchange Commission is reportedly investigating whether Yahoo's decision to delay disclosure…

Here Are 7 Interesting Digital Marketing Stats From This Week

From live video and mobile to NFL influencers

We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users.    Check them out: 1. Livestreaming down In…

Snapchat Advertisers Can Now Target the App's Users Based on Offline Sales Data

Honda and Kia are among first testers

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and…

Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Shoppers make purchases on their phones quicker

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions. According…

Snapchat Is Now Pitching Brands on Sequential Video Ads

Letting advertisers run longer creative

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced…

Facebook Is Building Its First Startup Incubator in Paris

Some companies will have access to the social giant's resources

Facebook is starting to friend—and maybe even poke—a new area of innovation outside of Silicon Valley: France. Facebook has picked Paris as the place to house Startup Garage, its first official…

9 Particularly Interesting Digital Marketing Stats From This Week

Social users breakdown and Instagram's big 'story'

The past few days saw the digital marketing world awaken from its postholiday slumber and really put out some eye-opening stats. Check out the nine that grabbed our attention this week: 1.…

The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month

83% of it is native, with video growing rapidly

While Facebook has had 1 billion users on its social network for quite some time, it now has more than 1 billion people viewing its advertising network. Today, the company announced…

These Smart Retail Shelves Tell Brands All About Who Is Looking at Their Products

AI technology tracks facial expressions

The next time you pick up a six-pack of Coca-Cola at your local grocery store, artificial intelligence may be analyzing your eye movements and facial expressions. Today, tech vendor Cloverleaf is…