‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece
The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us” [...]
ESPN Anchors Can’t Pull Off This NBA Star’s Signature Style in New SportsCenter Ad
Creativity
ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series.
Samsung’s New Year’s Campaign Reminds Us That Working Out Is Actually Pretty Weird
Brand Marketing
Given the number of exercise-themed ads and well-toned models gracing our screens every day, it's quite easy to forget that voluntary exercise is a relatively new phenomenon.
Two Women Prep for a Pitch (and Some Casual Sexism) in Secret’s Newest ‘Stress Test’
Creativity
It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two ads, directed by Gia Coppola [...]
Kevin Hart Goes Way Off the Grid in W+K’s Odd, Amusing Ads for the Apple Watch Nike+
Creativity
Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or starring in ad campaigns for H&M, Xfinity, Madden, etc. But he's [...]