Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline

Anheuser-Busch will air spots for Busch, Michelob Ultra and Budweiser

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, “Famous among friends,” from its creative shop, Wieden + Kennedy in New York.

The 60-second spot is part of Anheuser-Busch’s three-minute lineup for Super Bowl LI, which will also feature another 60-second ad (Anomaly’s work for Budweiser) and two 30-second spots—Deutsch’s work for Busch and FCB Chicago’s for Michelob Ultra. The company plans to run an ad during each quarter of the game.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in