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Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, “Famous among friends,” from its creative shop, Wieden + Kennedy in New York.
The 60-second spot is part of Anheuser-Busch’s three-minute lineup for Super Bowl LI, which will also feature another 60-second ad (Anomaly’s work for Budweiser) and two 30-second spots—Deutsch’s work for Busch and FCB Chicago’s for Michelob Ultra. The company plans to run an ad during each quarter of the game.